Welcome
Our communications firm and public relations services help clients powerfully connect with audiences and communicate with strategic focus.
About Pinecrest Public Relations
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Our Story
Founded by Cynthia Charles, APR, Pinecrest Public Relations excels at helping clients tell their stories, build trusting relationships and stand out from competitors. Cynthia's experience includes strategic communications work with:
- Associations such as North Carolina Healthcare Association and American Arbitration Association
- Health care systems such as Cedars-Sinai, Kaiser Permanente, Novant Health, SCL Health (now part of Intermountain Health), Hugh Chatham Health and Iredell Health System
- Nonprofit Organizations such as North Carolina Healthcare Foundation, CaroNova, Los Angeles Sports & Entertainment Commission and United Way of Greater Los Angeles
- Restaurant and Beverage brands such as Jim Beam, Morton's The Steakhouse and Dr. Pepper/7UP
She has also created unique marketing partnerships with The Nature Conservancy, Disney's Epcot, National Football League and NC State University Athletics, among others.
What WE DO
Executive Visibility and Thought Leadership
Executive Visibility and Thought Leadership
Executive Visibility and Thought Leadership
We develop and execute Thought Leadership plans that elevate executive visibility, attract new customers and differentiate firms in competitive environments.
Media Relations and Corporate PR
Executive Visibility and Thought Leadership
Executive Visibility and Thought Leadership
Our media relations services are designed to secure meaningful coverage for your brand, building credibility and trust with your target audiences.
Marketing Communications
Executive Visibility and Thought Leadership
Coalition Building and Community Engagement
We work with clients to do annual and long-range marketing and communications planning. We also build and execute marcomm plans that get results.
Coalition Building and Community Engagement
Coalition Building and Community Engagement
Coalition Building and Community Engagement
We develop and foster relationships to support local, state and federal advocacy initiatives and to increase stakeholder involvement with fundraising campaigns.
Public Affairs and Issues Management
Coalition Building and Community Engagement
Public Affairs and Issues Management
We help clients navigate a changing, more complex landscape. Our strategies and plans are developed and executed by a network of professionals experienced with local, state and federal public affairs and issues management.
Presentations and Speechwriting
Coalition Building and Community Engagement
Public Affairs and Issues Management
We create captivating speeches and presentations for clients, instilling them with memorable messaging, stories and visuals to create positive buzz and lasting positive impressions with audiences.
LonG-TERM multi-platform Campaign
IT Takes a HOSPITAL
People often feel that the healthcare system is complex and not working for them. The North Carolina Healthcare Association and its hospital members wanted to connect with patients and show that they are working to make healthcare better for everyone.
Cynthia worked with NCHA members and partners to develop a research-based initiative to position hospitals as on the public's side. Grounded in conversations and storytelling, it included brand assets, a content hub, digital and social media ads, and a series of virtual town halls discussing themes like public health and health equity.
